The future of real estate is finally here… well, maybe not the future but an incredible new resource with futuristic capabilities and realtor-level information. And best of all, it’s free!
This week, Adam and Matt sit down with HomeSpotter creator, Aaron Kardell, to discuss his new game-changing mobile app and his thoughts on the future of real estate technology.
This is one you won’t want to miss – so grab your flux capacitor and let’s go back to the future of real estate!
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Aaron is a software entrepreneur and started HomeSpotter in 2009 (known as Mobile Realty App at the time). He has a team in Minneapolis that works with real estate boards and brokers across Canada and the US to power mobile apps that better allow agents and clients to collaborate on-the-go. This stemmed from a need of his and his wife’s; back then, there wasn’t a decent app.
On how he got started and where:
Aaron’s primary business was making white-labeled apps for brokers in metropolitan areas. His first clients were based in Minneapolis. He quickly figured out many people don’t realize there are different MLSs in each metro area. So, for each new market, they needed to innovate with that MLS. They started with the Minneapolis and St. Paul area in the first two years and grew from there.
On what makes HomeSpotter unique:
- Tool for agents who are on-the-go as a means to be more productive in their job. This gives them the ability to provide better client service.
- Focus on collaboration. This makes it easier for agents to better communicate with clients during the buying process. It’s all about communication. There are too many extra steps from copying and pasting text messages, and going back to a desktop program.
- Augmented reality. Whether an agent or buyer, you can hold your phone up and turn on the augmented reality feature. You point your phone or tablet toward a property for sale to get information on the listing. Agents use this feature to show clients what else is available nearby. This is very useful for downtown Vancouver, with so many condos in the area.
- Powered by latest information from MLS. Consumers get data that’s as good as what the agents get. For tablets, there is a nice gallery view for property comparisons while you’re on-the-go.
On how to get started:
Consumers can get a link from the agent they’re working with, which will take them to the app store download, and then through a quick registration process.
The app has access to search by many fields, such as sold properties and days on the market (i.e. realtor-level info).
On future plans of HomeSpotter:
Aaron recognizes that real-time information is very important. A big focus in 2018 will be on push notifications to alert when new properties come on the market or when there’s a price change. You can also monitor a street or area to see what’s happening.
On the industry’s future:
In the 3-5-year time span, Aaron doesn’t see the industry substantially changing, but thinks 10-15 years out should be interesting. He foresees opportunities that bring liquidity to the housing market (i.e. if you want to move in the short-term, you are at the mercy of whether someone wants to buy your property today). Agents should be around for some time.