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We see statistics every day in our social media feeds, in news articles, at the dinner table, etc. They can be extremely helpful when used to understand certain aspects of the world around us, but they can also be manipulated and sensationalized to fit the storyline of the person or organization quoting them. So why don't we just look the stats up and do our own fact-checking? The problem is that raw statistical data is not easy for the average person to understand. That's why Jens von Bergmann has developed his open-source statistical mapping interface, CensusMapper. This week, Matt and Adam chat with Jens about how to use his software to understand our market better, as well as some observations he has made regarding general population trends taking place in Vancouver.

Junction YVR Promotion

As mentioned in the episode intro, you can sign up for the Real Social social media workshop, presented by Junction YVR, by heading over to: http://www.real-social.ca/ Enter the coupon code scalena20 for a 20% discount!